Login5–15 people · the founder is still the seller
For day-zero founders
Your selling instinct, applied to every deal you cannot personally get to.
The promise · leverage
The stage
For day-zero founders
What Yuzu watches
Founder-led sales before the pattern disappears into memory.
Built for this stage
We turn founder instinct into a motion the first hires can repeat.
The founder is still the best seller. Yuzu captures how they handle objections, proof, and timing so the team can run the same play without waiting on them.
Founder call
Objection pattern
Reusable follow-up
Buyer thread
Internal sell risk
Proof pack before stall
Closed win
Founder move
Repeatable play
01
The pain
You are the only person in the company who can actually sell this. You know which objections are real and which are noise, you know the moment a deal is drifting before anyone could put it into words, and you know exactly what to say when it does. The problem is not that you have lost the instinct. The problem is that the instinct lives in one head and there are more live deals than there are hours in your week, so good deals go quiet not because you handled them wrong but because you never got to them at all.
02
How Yuzu works for this stage
Yuzu watches every deal you are working against the shape of the ones you have already closed, and it stays silent until a deal does something that matters: the champion's replies slowing past their own baseline, a deal going cold relative to how your deals normally move, a competitor's name surfacing in a transcript. When that happens it hands you one specific move, drafted for that deal and that person, ready for you to send or edit or ignore. It does not add another dashboard to check or another sequence to babysit. It gives you back the one thing you are short of, which is the ability to be in more than one deal at once.
03
The proof
Yuzu is a live product with real revenue behind it, built by a team that came up through YC. It is not a notetaker that summarizes your calls and it is not a CRM you have to feed. It starts where your recorder and your CRM leave off, and the first deal it touches is one you are already working, so you feel the leverage in the first week rather than after a rollout.
In the product
What it looks like at this stage.
Arm your champion before legal stalls
Procurement has been quiet 9 days. Send the one-pager that frames the value for legal and finance so your champion can sell it internally.
Send the recap to finance
Finance joined the last call but never got the numbers. A short recap keeps them moving in parallel.
Champion went quiet for 6 days right after pricing, and the new stakeholder from legal has not replied. The shape matches deals that slipped a quarter.
Path to close
62% complete- ✓
Discovery
Mapped pain and budget
- ✓
Champion
VP Eng bought in
- 3
Legal review· now
Redlines with procurement
- ⚑
Signature
Mutual close plan agreed
Video explainer
For day-zero founders, in 90 seconds
Where this shows up
